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Monday, February 19, 2018

Dibrugarh University Question Papers: Auditing (May' 2017)

2017 (May)
COMMERCE (General/Speciality)
Course: 403 (Auditing)
Time: 3 hours
The figures in the margin indicate full marks for the questions
Question No. 1 is common for both New and Old Courses
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Choose the correct answer from the alternatives given below:                              1x8=8
a) Detection of errors and fraud in audit is
a)      Primary object
b)      Secondary object
c)       Specific object
d)      None of the above
b) Management Auditor can be removed by
a)      Annual General Meeting.
b)      Board of Directors

Dibrugarh University Question Papers: Indian Banking System (May' 2017)

2017 (May)
COMMERCE
(General)
Course: 404
(Indian Banking System)
The Figures in the margin indicates full marks for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
Time: 3 Hours
1. (a) Write ‘True’ or ‘False’:                        1x4=4
a)      ‘Bank of Bombay’ was established in 1843.
b)      The Banking Regulations Act was enacted in the year 1934.
c)       ICICI Bank was the first bank to offer Internet Banking in India.
d)      Factoring is a method of raising long-term finance.
(b) Fill in the blanks:                                    1x4=4
a)      RBI was nationalized in the year ____.
b)      The full form of NEFT is ____.
c)       The Imperial Bank of India was established in the year ____.
d)      Schedule banks are listed in the Second Schedule of ____.

Sunday, February 18, 2018

Dibrugarh University Question Papers: International Marketing (May' 2017)

2017 (May)
COMMERCE
(Speciality)
Courses: 601
(International Marketing)
The figures in the margin indicate full marks for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
Time: 3 hours
1.       Answer the following as directed:
(a)    State one of the similarities between domestic marketing and international marketing.         1
(b)   There is always exchange rate fluctuation risk in domestic market. (Write True or False)        1
(c)    The International Bank for Reconstruction and Development (IBRD) also popularly known as the ____. (Fill in the blank)           1
(d)   Mention one of the favourable effects of International Trade.                           1
(e)   Write the full forms of (i) FEMA and (ii) FMCG.

Dibrugarh University Question Papers: International Marketing (May' 2016)

2016 (May)
COMMERCE
(Speciality)
Courses: 601
(International Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions

1.       State True or False:                                                 1x8=8
(a)    The pull factors refer to the compulsions of the domestic market, which prompt companies to internationalize.
(b)   Company brand equity is a factor of internal business environment in International marketing.
(c)    GATT stands for Government Agreement on Tariffs and Trade.
(d)   Bill of Lading is an auxiliary document in international marketing.
(e)   Under the product extension strategy, the same product as marketed domestically is extended to foreign market without any significant modification.

Dibrugarh University Question Papers: International Marketing (May' 2015)

2015 (May)
COMMERCE
(Speciality)
Courses: 601
(International Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Choose the correct answer from the following:                                         1x8=8
(a)    The target group for marketing of Internet Banking is
(1)    All customers.
(2)    All literate customers.
(3)    All computer literate customers.
(b)   NRI is an easy target for effective marketing, because
(1)    He likes Indian goods.
(2)    He is easily approachable.
(3)    There are special products designed for NRIs.
(c)    In the context of globalization, BPO means

Dibrugarh University Question Papers: International Marketing (May' 2014)

2014 (May)
COMMERCE
(Speciality)
Courses: 601
(International Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       (a) Fill in the blanks:                                                1x3=3
(1)    In International Marketing, a manager who sees the world as one big market and does not necessarily consider the International Markets separately for the domestic markets is known as ____ manager.
(2)    An export house is also referred to as a/an ____.
(3)    The full form of PLC is ____.
(b) Write ‘True’ or ‘False’:                            1x5=5
(1)    The term ‘logistic’ was used originally by the military.
(2)    Japan is a world leader in promotional techniques.
(3)    ‘Cash in advance’ is a payment method in which the seller receives a part payment before the product is manufactured and shipped.

Dibrugarh University Question Papers: Advertising and Sales Promotion (May' 2017)

2017 (May)
COMMERCE
(Speciality)
Courses: 602
(Advertising and Sales Promotion)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
1.       Write True or False:                                1x6=6
(a)    Advertising is an integral part of our economic and social life.
(b)   Institutional advertising is aimed to sell a specific product.
(c)    An advertising media is a means of delivering a definite message to the concerned person.
(d)   Advertising copy has no sentimental value.
(e)   Emotional appeal may be positive or negative.
(f)     The first advertising agency was started by Charles Lamb.
2.       Write short notes on any four of the following:                                          4x4=16

Dibrugarh University Question Papers: Advertising and Sales Promotion (May' 2016)

2016 (May)
COMMERCE
(Speciality)
Courses: 602
(Advertising and Sales Promotion)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Choose the correct option of the following:                 1x8=8
(a)    Sales promotion is an integral part of
(1)    Marketing mix.
(2)    Promotional mix.
(b)   Sales promotion activities designed for the channels of distribution are
(1)    Push strategy.
(2)    Pull Strategy.
(c)    Cinema is an ____ media.
(1)    Outdoor.

Dibrugarh University Question Papers: Advertising and Sales Promotion (May' 2015)

2015 (May)
COMMERCE
(Speciality)
Courses: 602
(Advertising and Sales Promotion)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Choose the correct option of the following:                                 1x8=8
(a)    Pull promotion blend stresses on
(1)    Impersonal selling.
(2)    Personal selling.
(b)   Sales promotion refers to ____ efforts.
(1)    Personal.
(2)    Other than personal.
(c)    DAGMAR model was developed in the year
(1)    1950

Dibrugarh University Question Papers: Advertising and Sales Promotion (May' 2014)

2014 (May)
COMMERCE
(Speciality)
Courses: 602
(Advertising and Sales Promotion)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Answer the following as directed:                    1x8=8
(a)    The aim of advertisement is to promote sales of a product. (Write True or False)
(b)   AIDA model was developed in the year
(1)    1920
(2)    1921
(Choose the correct option)
(c)    Pull strategy is useful for
(1)    Consumer goods
(2)    Industrial goods.
(Choose the correct option)

Dibrugarh University Question Papers: Rural Marketing (May' 2017)

2017 (May)
COMMERCE
(Speciality)
Courses: 603
(Rural Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Answer the following as directed:                    1x8=8
(a)    Mention an adverse impact of globalization on the rural economy.
(b)   Write the full form of ISI.
(c)    State one of the differences between rural market and urban market.
(d)   Branded products are sold at a higher price than unbranded one. (Write True or False)
(e)   Business logistics is a part of physical distribution. (Write True or False)
(f)     Digital banking can be resorted through
(1)    Mobile phones.
(2)    Internet.

Dibrugarh University Question Papers: Rural Marketing (May' 2016)

2016 (May)
COMMERCE
(Speciality)
Courses: 603
(Rural Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Answer the following as directed:
(a)    In rural areas, most of the products consumed are in the nature of basic goods. (Write True or False)                  1
(b)   Write the full forms of (i) SHG and (ii) AGMARK.                                        2
(c)    Marketing is pre-production activity. (Write True or False)                    1
(d)   Rural marketing promotion can be more effective through.
(1)    Melas.
(2)    Village fairs.
(3)    Door-to-door campaigns.
(4)    All of the above. (Choose the correct answer)                                            1

Dibrugarh University Question Papers: Rural Marketing (May' 2015)

2015 (May)
COMMERCE
(Speciality)
Courses: 603
(Rural Marketing)
Full Marks: 80
Pass Marks: 32
Time: 3 hours
The figures in the margin indicate full marks for the questions
1.       Answer the following as directed:                    1x8=8
(a)    Rural India presents a homogeneous market. (State True or False)
(b)   Rural consumer, in general, is more sensitive to product prices than the urban consumer. (State True or False)
(c)    NABARD stands for ____. (Fill in the blank)
(d)   Which of the following factors influences the price of agricultural commodities?
(1)    Inadequate storage facility.
(2)    Uncertainty of supply.
(3)    Superfluous middleman.
(4)    All of the above. (Choose the correct answer)