ASSAM ROJGAR SAMACHAR

Wednesday, October 26, 2011

Dibrugarh University - Business Communication 2009


1. a) “Communication is an essential for a business concern as blood and breathing is for life.” Do you agree?Explain.
                                                                                            Or                          
b) Write short notes on the following (any two):                                                                                                                         
                i) David Berlo’s model and Shannon and Weaver model
                ii) Essentials of effective communication
                iii) SWOT analysis

2. a) What are the principal barriers to management communication? Suggest some measures for improvement of These barriers.                                                                                                                                                                                        
                                                                                         Or
b) Answer any two of the following:                                                           
           i) State the purpose and place (sequence) of the following elements in a report:  Executive summary- Introduction – Recommendations/Suggestions – Acknowledgements
           ii) Distinguish between an oral and a written communication.
           iii) Write the differences between an individual presentation and a group presentation.

3. a) How does business writing differ from other writings? Discuss the importance of writing skill. How can these Skill is improved?                                                                                                                                                                                     
                                                                                       Or
b) For your new business complex Messrs Ganapati Traders, you ordered some valuable furniture from Messrs  Ethnic Furniture, Mumbai. However, the furniture got damaged in transit causing you heavy loss on account Of bad packing. As the proprietor of Ganapati Traders, write a letter claiming immediate compensation from The business firm.

4. a) The Head Office of HDFC Bank Limited, New Delhi is not satisfied with the working of one of its branches, Meham Branch, District Rohtak, Haryana and has asked the Branch Manager of this bank to state the reasons behind slow work progress. Imagine you are the branch Manager and prepare a report on your findings and recommendations.                                   
                                                                                       Or
b) Write short notes on the follwing:                                                                                                                                                  
                i) principles of oral communications
                ii) Characteristics of a good speech

5. a) “Ashoka Contribution corporation, Mohali, requires marketing managers. Candidates should possess engineering degree in computer science with working experience and expertise. Preference will be given toe MBA degree holders specializing in Marketing Management. Attractive salary with all perks enjoyed by the executives, training facilities available for career advancement. Apply within fifteen days to the Managing Director, Ashoka Contribution Corporation, Phase VI, Mohali.”
         Write a solicited letter in response to the above advertisement published in The Times of India, dated 19th February, 2009, along with a resume in the proper format stating your personal details.                                                                                 
                                                                                          Or
b) Write briefly on the following (any two):                                                                                                                                        
                i) Internet – its uses and barriers in its way
                ii) Types and significance of body language
                iii) Basic points of effective listening.