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Thursday, July 12, 2012

Dibrugarh University - Semester I - Business Communication I

Total Marks: 100 (End Sem 80 + IA 20)
Unit-I:
Introducing Business Communication: Basic forms of communicating, Communication models and processes, Effective communication, Theories of communication, Audience analysis.

Unit-II:
Corporate Communication:  Formal and Informal communication networks, Grapevine, Miscommunication (Barriers), Improving communication.

Unit-III:
Oral Presentation: Principle of oral presentation, factors affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, effective presentation skills.

Unit-IV:
Non Verbal aspects of Communicating Body Language, Kinesics, Proxemics, Para language, Effective listening, Principles of effective listening, Factors listening exercises, Oral, Written and Video session.  

Unit-V:
Modern Forms of Communication: Fax, E-mail, Video conferencing etc. International communication, Inter-cultural factors in interactions, Adopting in global business.

Text and Reference book:
1. Balasubramanyam: Business Communication, Vikash Publishing House, Delhi.
2. Kaul: Business Communication, Prentice Hall, New Delhi.
3. Bezborah, P. & K. Mahanta: Business Communication, Kalyani Publishers.