Wednesday, October 24, 2012

Guwahati University - Semester II


205 (E): Essentials of E-Commerce
Marks: 80
UNIT-I 25
E-Commerce network and Security- VAN, Internet, Packet Switching, Internet, VPN, Extranet, WAP, Bluetooth, Synchronic vs. Asynchronic, Communication Ethernet, TCP/IP, Peer-to-peer (P2P), Client vs. Server Processing, Connectionless, Stateless Systems, Cookiues, Stickiness, Scalibility, Symmertric vs. Asymmetric encryption- Secret or Private/ Public keys, Firewall, Proxy, DES, RSA, SSL.
UNIT-II 25
E-power and Social Impact; Cashing in on the net, Strength of Product, supply & demand latest models, New point of diminishing returns; Socio and Legal Environment – Digital divide, Internet Paradox, Technological determinism, Bandwith, Media Richness, network externalities, positive feedback, intellectual property, Copyright, Trademark, Patent Shareware, public domain ‘Deep linking’ Steganography; Web Style and Norms, Spam, Denial of Service.
UNIT-III 15
Business Netiquette; Do’S and Don’t of WebPages, Client Service, Personnel & Technical support, Network services, Accounting and Statistics.
UNIT- IV 15
Introduction to software engineering, program vs. products; software life cycle models; project planning –requirement analysis and specification; system design; coding and testing; maintenance.
Suggested Books:
1. E-Commerce –A Managerial Perspective, P.T. Joseph, Prentice Hall of India.
2. Electronic Commerce -A Manager’s Guide, by Ravi Kalakota and Andew B. Whinston, Pearson Education, New Delhi.
3. E-Commerce Logistics & Fulfillment by Deborah L. Bayles, Pearson Education, New Delhi.

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