Friday, October 12, 2012

M.Com. 1.3 BUSINESS ENVIRONMENT


1.       Theoretical Framework of Business Environment: Concept, significance and nature of Business   environment,  Elements  of  environment – internal  and  external; Changing dimensions of business environment; Techniques of environmental scanning and       monitoring.

2.       Economic Environment of Business: Significance and elements of economic environment; Economic systems and business environment; Economic Planning in India; Government  Policies- Industrial policy, Fiscal policy, Monetary policy, Exim Policy, Public Sector and  Economic Development;   economic reforms.

3.       Political and Legal Environment of Business :  Critical elements of political environment; Government and Business; Changing dimensions of legal environment in India; FEMA, Restrictive and Unfair trade Practices and Legal Provisions relating to them.

4.       Socio-Cultural Environment: Critical elements of socio-cultural environment; Social institutions and systems; Social values and attitudes; Social groups; Dualism in Indian society and problems of uneven income distribution; Emerging rural sector in India; Social responsibility of business; Consumerism in India.

5.       International and Technological Environment : Multinational corporations; Strategic Alliances And Indian business; International Economic Institutions – WTO, World Bank, IMF and their Importance to India; Technological environment in India; Choice of Technology, Technology Transfer, Patent laws.

Reference:

1.       Adhikary, M : Economic Environment of Business, Sultan Chand & Sons, New Delhi
2.       Ahluwalia, I.J : Industrial Growth in India, Oxford University Press, Delhi
3.       Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Publications, New Delhi
4.       Ashwathapa K : Legal Environment of Business, Himalaya Publication, Delhi
5.       Chakravarty, S : Development Planning, Oxford University Press, Delhi
6.       Ghosh, B : Economic environment of Business, Vikas Publication, New Delhi
7.       Govt Of India: Economic Survey, Various issues
8.       Raj Agrawal and Parag Diwan, Business Enviornment : Excel Books, New Delhi
9.       Ramaswamy, V.S and Nama Kumari : Strategic Planning for Corporate Success, McMillan, New Delhi
10.   Sengupta, N.K : Governament and Business in India, Vikas Publication, New Delhi

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