OUR OWN PUBLICATION FROM 1ST JULY, 2018 FOR B.COM

1. B.COM FIRST SEMESTER COMPLETE NOTES (CHOICE BASED) WITH SOLVED FINANCIAL ACCOUNTING BOOK
2. B.COM 3RD SEM COMPLETE NOTES WITH SOLVED BOOKS OF:
*ADVANCED FINANCIAL ACCOUNTING
*BUSINESS STATISTICS SOLVED PAPERS OF LAST 7 YEARS
* FINANCIAL MANAGEMENT BOOK
3. B.COM 5TH SEMESTER COMPLETE NOTES WITH SOLVED BOOKS OF MANAGEMENT ACCOUNTING OF JAIN AND NARANG

Sunday, July 21, 2013

Dibrugarh University (M.Com - Distance) - Marketing Management (Nov - Dec' 2010)


1.   (a) Discuss with suitable example about the necessities of Marketing Mix for a Marketing manager. Explain the various components of Market Mix.
Or
(b) Define Marketing functions. What are the marketing functions involved in the process of marketing?

2.    (a) What do you mean by buying motives? Explain the importance of studying consumer behaviour in marketing.
Or
(b) Define “Marketing Information”. What are the various stages of Marketing Information System that a marketing manager is required to suitable examples.

3.    (a) What is meant by Product Life Cycle? Explain its concepts with examples.
Or
(b) Explain the factors influencing price determination. Discuss the various methods of pricing.

4.    (a) What is “Logistics of Distribution”? Discuss about the sub-functional areas of logistics of distribution.
Or
(b) Discuss about the determinants of Promotional-Mix. Discuss with suitable example about determinants of suitable examples about the determinants of channel selection.

5.    (a) Write a notes on “Marketing Environment Analysis”.
Or
(b) Write short notes on:
(i) International Marketing

(ii) Social Marketing Various Service Marketing.