Sunday, October 20, 2013

Dibrugarh University (5th Semester) - Principles of Marketing Important Questions and Answers for Nov' 2015 Exam

Unit 1
Q. What do you mean by marketing environment? What are the different kinds of marketing environment? Explain the various forces which influence marketing environment.
Q. Define marketing and state its importance in today’s world.
Q. Write a note on the traditional and modern concept of marketing. Briefly discuss the five different concepts of marketing.
Q. Write Short notes on:
Ø  Selling Vs. Marketing
Ø  Traditional Marketing Concept vs. Modern Marketing Concept
Ø  Ecological Force

Unit 2
Q. What are the Personal, Psychological and Social factors that influence consumer behaviour?
Q. What are various stages in Consumer Buying Process?

Unit 3
Q. What do you mean by product?  State the characteristics of product. Discuss the various stages of a new product development.
Q. What do you mean by product planning and development? What are its objectives? State the factors to be considered while developing new product.
Q. What is Packaging? Explain its role and functions.
Q. What is brand name and trade mark? Explain their relative merits and demerits.
Q. Write short notes on: (a) Brand Name (b) Trade Mark (c) After Sales Service (d) PLC (e) Brand Name vs. Trade Mark

Unit 4
Part A
Q. Write a detailed note on various pricing methods.
Q. What do you mean by price? What are the various objectives of pricing? Explain the importance of pricing.
Q. What are the factors affecting price of a product or service?

Part B
Q. What are the commonly used media in advertising? State their advantages and disadvantages.
Q. What do you mean by promotion? Explain the need for promotional activities. What are the various methods of promotion?
Q. Write short notes on: (a) Qualities of a Salesman (b) Physical Distribution (c) Personal selling vs. Publicity

Unit 5
Q. What do you mean by marketing channel? What are the different factors that need to be considered while selecting a distribution channel?
Q. What are various types of Distribution channel? Explain the role of distribution channel.
Q. What is physical distribution of goods? Discuss various components of transportation mix.
Q. Define Retailers. What are the various types of retailers operating in our country?
Q. Explain the role of retailer and wholesalers in marketing management.
Q. What is Inventory Control? What are the various techniques of inventory control?
Q. Write Short Notes on: (a) Transportation (b) Warehousing (c) Order Processing (d) Consumer Durables (e) Market Positioning