1. (a) Analyze the significance of Marketing Management. Discuss the various components of Marketing Mix.
(b) “Marketing Planning and control can be considered as the nerve-centre of Marketing Management.” Elucidate.
2. (a) Explain the motives of consumer. Why consumer reach differently with different products?- Explain with examples.
(b) Critically evaluate the different marketing research methods.
3. (a) Elaborate the process of new product development with an example.
(b) Explain the importance of Pricing in Marketing. Analyze the price setting mechanism.
4. (a) What are the functions of Marketing channel? Do you think that these functions are absolute for marketing success? Justify your answer.
(b) Analyze the future of Advertising in Indian Marketing context.
5. (a) Define Marketing Environment. Discuss the various components of Market Environment.
(b) Discuss the various components of Social and International Marketing.