Total Marks: 80
Time: 3 Hours
1. (a) Write true or false:
(i) Creating customers means exploring and identifying the needs and requirements of customers.
(ii) Product differentiation and market segmentation are same.
(iii) Test marketing is normally the last step in the development process before a new product is launched either at regional or at national level.
(iv) Order processing is the component of physical distribution mix.
(v) The modern concept of salesmanship is based on the ideas of profits.
(b) Fill in the blanks with appropriate words :
(i) Packaging facilitates product _____.
(ii) A brand is a/an ___ that act as a means of communication.
(iii) Label helps in avoiding the ___ confusion.
2. (a) What are the difference between marketing and selling? Discuss the importance of marketing in modern business.