Friday, August 11, 2017

Dibrugarh University Question Papers: Business Communication - I (November' 2016)

2016 (November)
Course: 101
(Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
Full Marks: 80
Pass Marks: 24

1. Select the right alternatives of the following:                                                 1x4=4
a)      Encoding is the process in which
                     i.            The sender writes down the message in Morse code.
                   ii.            The sender converts the ideas into a message.
                  iii.            The receiver writes the message in brief.

b)      Mental turbulence refers to
                     i.            Inability to understand.
                   ii.            Confusion in the mind of the receiver.
                  iii.            Confusion in the mind of the sender.

c)       Seminars are a popular instance of ____ forum in modern-day business world.

                     i.            Interactive.
                   ii.            Non-interactive.
                  iii.            Experimental.
d)      The choice of the strategy for writing a sales letter is contingent upon
                     i.            The product.
                   ii.            The market segment.
                  iii.            Both the product and the market segment.

2. Write ‘True’ or ‘False’ of the following:                                             1x4=4
a)      Shannon and Weaver were the first two scholars to propose a simple model of communication comprising a sender, a receiver and a message.
b)      A major barrier to the communication process is the tendency to evaluate on the part of the receiver.
c)       A main purpose of a seminar is to share knowledge and to get the view-points of equally well-informed persons.
d)      A memo is used for both internal and external communication in business organizations.

3. Write answer to each of the following questions in about 100 words:                    4x4=16
a)      Explain briefly the nature of business communication.
b)      Define ‘corporate communication’ and list its features.
c)       What qualities of a candidate are evaluated through group discussions?
d)      Differentiate between business letters and personal letters.

4. (a) What is audience analysis? How can the message be adapted to the needs and interests of the audience?                                                                                                               4+10=14
(b) Differentiate between linear model and cyclical model of communication. Explain, with the help of a diagram, different elements of Shannon and Weaver model of communication.                                  4+10=14

5. (a) Identify the formal channels of internal corporate communication. Describe each of them briefly.                     2+12=14
(b) What do you mean by ‘receiver-oriented’ barriers to communication? Point out the causes of receiver-oriented barriers.                                               3+11=14

6. (a) Distinguish between individual presentation and group presentation. Write a note on individual presentations with reference to strategy, structure, support and speech.                                    4+10=14
(b) Describe the listening process in detail. How can you be a good listener?                    8+6=14

7. (a) What are the essential components of a memo? Assume that you are the Senior Branch Manager of Life Insurance Corporation of India, Dibrugarh and draft a memo requesting all the employees of the branch to attend the farewell ceremony of Mr. B. Saikia, Assistant Administrative Officer, to be held at 2 p.m. on December 1, 2016 at the Conference Hall.                      4+10=14
(b) What do you mean by a ‘request letter’? Imagine you are Mr. P. K. Baruah, OIL Colony, Duliajan and you lost of a cheque No. 833712 dated October 27, 2016 for Rs. 25,000/- drawn in favour of Mr. C. K. Hazarika. Now draft a letter requesting the Senior Branch Manager, State Bank of India, Duliajan to stop payment of the cheque and debit the incidental charge to your savings bank account no. 3425850491553.

Full Marks: 80
Pass Marks: 32

1. Selected the right alternatives of the following:                                            1x4=4
a)      Message is the ____ idea transmitted by the sender.
                                 i.            Raw.
                               ii.            Structured.
                              iii.            Encoded.
b)      A management consultant makes a presentation on
                                 i.            The impact of global recession in a business seminar.
                               ii.            Organizational restructuring to a large business organization.
                              iii.            The business strategy plan to the top management of a company.
c)       ____ denotes astonishment.
                                 i.            Monotonous voice.
                               ii.            Ascending tone.
                              iii.            Evasive eye.
d)      During a group discussion, the candidates are subjected to
                                 i.            Observation.
                               ii.            Evaluation.
                              iii.            Both observation and evaluation.

2. Write ‘True’ or ‘False’ of the following:                                                             1x4=4
a)      The importance and nature of communication in a business organization depend on the nature and expanse of business.
b)      Diagonal communication can give rise to gossip, grapevine and rumour.
c)       Preparing a speech involves two steps, viz., audience analysis and collection of relevant materials.
d)      Paralanguage refers to the vocally produced sound that is a direct form of linguistic communication.

3. Write answer to each of the following questions in about 100 words:                      4x4=16
a)      List four merits of oral communication.
b)      Identify and briefly explain the media of external corporate communication.
c)       Distinguish between a speech and presentation.
d)      “Cultural differences and complexity to business communication”. Explain.

4. (a) What do you mean by communication? Describe the process of communication.         2+8=10
(b) Explain the basic forms of communication. Give six examples of written forms of communication.                                 7+3

5. (a) Identify the formal channels of corporate communication and explain each of them briefly. 3+8=11
(b) Identify and list the sender-oriented barriers to communication. What strategies would a communicator adapt for overcoming these barriers?                                        6+5=11

6. (a) What skills are necessary to make an effective presentation? Give two examples of how presentations are made in business.                                             6+4=10
(b) Describe various kinds of speech. Do you agree with the assumption that a strong ending or conclusion is essential for an effective speech? Give reasons in support of your answer.           6+4=10

7. (a) List various types of listening. Which type of listening is most desirable and why?                                  4+10=14
(b) What is non-verbal language? Explain any three common indicator of non-verbal language. 2+12=14

8. (a) How is an e-mail structured? Describe the procedure to be followed for sending an e-mail message.           4+7
(b) What do you understand by international communication? Discuss the importance of cross-cultural diversities in international communication.                                    3+8=11


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